Panasonic extends Olympic sponsorship

Panasonic has extended its Olympic sponsorship commitments by signing a deal to become an official partner of the 2012 Paralympic Games.

Panasonic Olympics Range

The consumer electronics giant is to be the Games’ audio and visual equipment partner.

It will provide LED large screen display systems, audio systems, flat screen TVs, digital video cameras and broadcast equipment for the Games, which take place from 29 August to 9 September.

Panasonic has been a worldwide Olympic partner since the Calgary Winter Games in 1988 but has never been an official partner of the Paralympics.

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