Waitrose celebrates Queen with Jubilee range

Waitrose is launching a range of British inspired merchandise including a cake stand and cupcake cases, to help people celebrate the Queen’s Diamond Jubilee this summer.


The range, which includes bunting, a cake stand, cake tins and cupcake cases and a range of paper cups, plates and napkins, has been illustrated by a British designer.

Waitrose, which carries a Royal Warrant as “Grocer and Wine and Spirit Merchants” to The Queen and the Prince of Wales, hopes that the “patriotic” range will help customers hold parties to celebrate the Queen’s Diamond Jubilee in June.

It has also created a range of royal trivia cards so that people can test their knowledge about the Royal Family.

Sainsbury’s is also ramping up its activity around the Diamond Jubilee and is partnering with Disney to host a weekend festival in London’s Hyde Park.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here