Madonna to launch footwear brand

Madonna’s is to launch a range of women’s shoes under the Truth or Dare brand in the UK in August.

Madonna Shoes

The range, which will target women between 27 and 50, will be sold in Aldo, Selfridges and Asos.

The collection, a joint venture with Iconic Brand Group, includes a range of flats, heels, and boots, including a number of iconic styles Madonna is famous for wearing such as over-the-knee boots. Prices range between £79 and £349.

David Bensadoun, president of brand licensee Aldo, says: “Combining our global footwear and retail expertise with the vision of a fashion icon like Madonna plays right into our strengths. The Truth or Dare licensing agreement is an incredible opportunity that expands our international market reach and capabilities.”

In the US, the brand will be available through Macy’s and Nordstrom and through The Bay, Little Burgundy and Capezio in Canada.

The Truth or Dare brand, named after a 1990 documentary about the singer’s world tour, will also be extended to a fragrance. It is also likely a range of clothing and accessories will launch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here