Madonna to launch footwear brand
Madonna’s is to launch a range of women’s shoes under the Truth or Dare brand in the UK in August.
The range, which will target women between 27 and 50, will be sold in Aldo, Selfridges and Asos.
The collection, a joint venture with Iconic Brand Group, includes a range of flats, heels, and boots, including a number of iconic styles Madonna is famous for wearing such as over-the-knee boots. Prices range between £79 and £349.
David Bensadoun, president of brand licensee Aldo, says: “Combining our global footwear and retail expertise with the vision of a fashion icon like Madonna plays right into our strengths. The Truth or Dare licensing agreement is an incredible opportunity that expands our international market reach and capabilities.”
In the US, the brand will be available through Macy’s and Nordstrom and through The Bay, Little Burgundy and Capezio in Canada.
The Truth or Dare brand, named after a 1990 documentary about the singer’s world tour, will also be extended to a fragrance. It is also likely a range of clothing and accessories will launch.
