P&G launches digital Mother’s Day campaign
Olympic Athletes pay tribute to their mums as part of P&G’s Thank You Mum Mother’s Day campaign.
https://www.youtube.com/watch?v=u1P79MA5dnY
Olympic Athletes pay tribute to their mums as part of P&G’s Thank You Mum Mother’s Day campaign.
https://www.youtube.com/watch?v=u1P79MA5dnY
Ricky Gervais will star in an online campaign against testing cosmetics on animals for charity group Cruelty Free International.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.