Total mobile ad spend increases 157% in 2011.
UK mobile ad spend soared 157% last year to surpass £203m, driven by the growth in smartphone ownership and a rise in mobile display advertising. Read the full story here.
Industry attitudes: while the reputation of corporate PR professionals has improved, according to a study, they still have work to do to convince the CEO and the board of their true potential value, especially in areas such as social media.
While London commuters aren’t likely to start striking up conversations with each other on the tube any time soon, when Virgin Media launches free WiFi on the Underground network this summer, advertising there will become far more conversational.
McDonald’s is launching a long-term training and apprenticeship programme to support the British farming industry and encourage young people into the sector.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?