Israeli tourism print ad banned

The Advertising Standards Authority (ASA) has banned a press ad for the Israeli Government Tourist Office after readers complained it “misleadingly” implied that all of the areas featured were part of the state of Israel.

Israel

It concluded that although the map used in the ad showed border lines for the three regions of West Bank, the Gaza Strip and the Golan Heights, they were faintly produced and implied that each was internationally recognised as part of Israel.

The press ad, which promoted a book on Northern Israel and tourism in the region, sparked 350 complaints from members of the public as well as Palestine pressure groups including Friends of Al Aqsa and Jews for Justice for Palestinians after it was published last November.

The tourism board said the ad was not intended as a political map, and believed the Gaza and the West Bank regions were clearly identifiable by a bold, broken, black line.

It expected British tourists planning to visit Northern Israel to be aware of the varying political views surrounding the three regions featured on the map.

A second complaint that the ad wasn’t “sufficiently” presented as “marketing material” was dismissed by the ASA.

The ruling is the latest to involve print adverts from the Israeli Government Tourist Office in recent months. A magazine advert for the tourism board escaped censure last December after the advertising watchdog concluded that it wasn’t offensive to Palestinians.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here