In the first PR Strategy, we look at the big companies such as Coca-Cola and GSK that are hiring communications specialists to inform strategy, and we talk to Diageo’s corporate relations director Ian Wright for the PR Professional interview.
We also look at the role that PR plays in crisis management, focusing on how Virgin Trains dealt with the Cumbria trash crash five years ago, and how the response would be different now in our feature Anatomy of a Crisis.
PR Strategy is the first of a number of launches from Marketing Week this month that offer specialist views above and beyond the content you’ll find in the core Marketing Week magazine and online.
Marketing Week editor Ruth Mortimer says: “Every day, senior executives tell us that communications has become an integral part of their job in setting organisational strategy. They asked us to do something new and look at how PR is more than telling a story to customers, media or business partners – it’s about handling the reputation of a business.”
All the content can be found online in our ‘strategies and tactics’ area as well as in this week’s issue of the print magazine.
Next week (29 March), we’ll launch CMO Strategy to deliver top level insight and tactics for chief marketing officers looking to get ahead of the competition.
Both PR Strategy and CMO Strategy will sit alongside existing segments Data Strategy and Digital Strategy to give marketers the edge in every area of business.