Marketing Week launches PR Strategy

Marketing Week has launched the first issue of a new quarterly magazine segment, PR Strategy, to explore the role that communications plays in marketing and business strategy.

PR Strategy

In the first PR Strategy, we look at the big companies such as Coca-Cola and GSK that are hiring communications specialists to inform strategy, and we talk to Diageo’s corporate relations director Ian Wright for the PR Professional interview.

We also look at the role that PR plays in crisis management, focusing on how Virgin Trains dealt with the Cumbria trash crash five years ago, and how the response would be different now in our feature Anatomy of a Crisis.

PR Strategy is the first of a number of launches from Marketing Week this month that offer specialist views above and beyond the content you’ll find in the core Marketing Week magazine and online.

Marketing Week editor Ruth Mortimer says: “Every day, senior executives tell us that communications has become an integral part of their job in setting organisational strategy. They asked us to do something new and look at how PR is more than telling a story to customers, media or business partners – it’s about handling the reputation of a business.”

All the content can be found online in our ‘strategies and tactics’ area as well as in this week’s issue of the print magazine.

Next week (29 March), we’ll launch CMO Strategy to deliver top level insight and tactics for chief marketing officers looking to get ahead of the competition.

Both PR Strategy and CMO Strategy will sit alongside existing segments Data Strategy and Digital Strategy to give marketers the edge in every area of business.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here