Subway launches healthy eating campaign

Subway is launching a healthy eating campaign to promote its low fat sandwiches, as part of its commitment to the Government’s Responsibility Deal.


A TV ad will highlight Subways range of nine healthy sandwiches, all of which contain fewer than 5 grams of fat and under 370 calories.

The ‘Live Fresh, Eat Fresh’ campaign aims to show that fast food can be part of a healthy, active lifestyle.

The sandwich chain claims that the campaign, created by McCann, will help “redefine the notion of fast food” by presenting a healthy way to eat on the move.

Manaaz Akhtar, Subway UK head of marketing, says: “Some people really do enjoy food on the go; for its tastiness, its convenience and its value … The message is clear – it’s time to expect better from fast food.”

Subway agreed in January to include calorie information on its menu boards after initially declining to do so.

Companies are expected to make further calorie reduction commitments this weekend.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here