Mercedes designs furniture range

Mercedes Benz is extending its brand into the lifestyle sector by creating a furniture range inspired by its cars.

Mercedes furniture

The range, which includes a sofa and table, combines Mercedes’ technology and luxury credentials with designs inspired by its cars.

The first collection has been developed in partnership with Formitalia Luxury Group, which also sells furniture under the Lamborghini and Aston Martin automotive brands.

The range has been created by the Mercedes Benz Style division, which was launched in 2010 to extend the car marque’s design skills into other areas. It has already developed designs for yacht and helicopter interiors.

Mercedes aims to apply its design principles to a number of lifestyle and industry product categories in coming years.

It will launch the range at the 2012 Milan Furniture Fair in April.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here