Lionel Messi and Jack Wilshere star in Pepsi Max spot

Pepsi Max has partnered with Lionel Messi, Jack Wilshere and Didier Drogba for its latest TV advert as part of its ‘Kick in the Mix’ football advertising campaign.

https://www.youtube.com/watch?v=9TzgAmBhdt0

The 90-second spot, which launches today (March 27), features the players performing football tricks as they crowd-surf their way to a branded vending machine at an outdoor beach festival.

Fellow Premier League players Frank Lampard, Sergio Aguero and Fernando Torres also appear in the advert.

The soundtrack to the ad has been produced by DJ Calvin Harris and will be used throughout the campaign as its official anthem.

Ahmed Abdel-Karim, UK marketing manager for Pepsi Max, says: “We always try to push the boundaries and create something visually stunning, and this advert is no different. The advert blends elements of music and football in a new, fun and entertaining way and we hope our fans across the world enjoy watching.”

https://www.youtube.com/watch?v=Ay_q21_B8mQ

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here