Lionel Messi and Jack Wilshere star in Pepsi Max spot

Pepsi Max has partnered with Lionel Messi, Jack Wilshere and Didier Drogba for its latest TV advert as part of its ‘Kick in the Mix’ football advertising campaign.

The 90-second spot, which launches today (March 27), features the players performing football tricks as they crowd-surf their way to a branded vending machine at an outdoor beach festival.

Fellow Premier League players Frank Lampard, Sergio Aguero and Fernando Torres also appear in the advert.

The soundtrack to the ad has been produced by DJ Calvin Harris and will be used throughout the campaign as its official anthem.

Ahmed Abdel-Karim, UK marketing manager for Pepsi Max, says: “We always try to push the boundaries and create something visually stunning, and this advert is no different. The advert blends elements of music and football in a new, fun and entertaining way and we hope our fans across the world enjoy watching.”

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