Virgin Atlantic launches first red lipstick

Virgin Atlantic has launched the first-ever lipstick in the signature red colour worn by its stewardesses to celebrate the launch of its redesigned upper class cabin.

Virgin Atlantic

The lipstick, ‘Upper Class Red’, has been created in partnership with cosmetic brand bareMinerals.

It will be given to passengers in the “Upper Class Dream Suite” on the first flight from London to New York when it launches in spring.

The lipstick will also be available at Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK airports and will later be available from high street cosmetic stores and department stores as well as on board Virgin Atlantic flights.

All Virgin Atlantic stewardesses will wear the lipstick in the new upper class cabins when it launches.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here