Health Lottery’s top marketer exits

The Health Lottery’s top marketer Sarah Tinsley-Benson has left after just nine months in the job and will not be replaced.

Health Lottery

The Richard Desmond-backed venture has scaled back the amount of marketing activity since launch and has decided that a head of marketing is no longer required.

It is thought chief executive Martin Hall, a former Kraft Foods head of marketing, is likely to oversee marketing.

A £20m awareness campaign that aimed to reach 98% of the population backed the launch of the Health Lottery in September.

Hall told Marketing Week at the time of launch “it was not possible” that it could have secured any more media space to promote the draw.

Marketing will now focus on point-of-sale activity. The Health Lottery has just installed almost 10,000 magnetic poster boards and external signs in and near shops. The boards highlight the £14m of funding the Health Lottery claims to have raised for health-related good causes since it launched.

Tinsley-Benson joined the Health Lottery in May 2011 from music and entertainment marketing consultancy Br&nd Romance where she was a director for two years.

Prior to this, she spent four years as global marketing manager for Bacardi.

It is not known if she has a job to go.

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