Marketing Week launches CMO Strategy

Marketing Week has launched CMO Strategy, a new quarterly magazine segment to provide top quality thinking, trends, opinions and research for chief marketing officers.

CMO Strategy

It is also aimed at aspiring CMOs and has been designed to equip all marketers with the ideas and knowledge to step up to the top table.

In the first issue, inside this week’s Marketing Week magazine (29 March), we look at how CMOs are building their digital capabilities and how the role of marketers will change in the future.

The CMO Clubhouse feature sees senior figures from organisations including BBC Worldwide, Motorola, Pernod Ricard and Direct Line, debate the differences between the marketing director and chief marketer positions.

And within the ‘Mini MBA’, we set out how to best tackle a common business issue. First up in this issue is Herbie Dayal, chief executive of KMI Brands, who explains how multibrand organisations can best juggle a mass of different products, all with different strategies.

All content will be available online in our ‘Strategies and Tactics’ area.

A series of CMO Strategy branded online films in partnership with Quadrangle that look at ‘The Uses of Research’ will also be hosted within Marketing Week TV.

The films will appear on MarketingWeek.co.uk regularly over the next two years, setting out detailed case studies of brands, such as Sony Music, that have used segmentation to build their businesses.

Ruth Mortimer, editor of Marketing Week, says: “I am a passionate believer that marketing directors should always have the potential to end up as the next chief executive of their business. The CMO position is part of that journey – stepping up to take strategic control and supporting the CEO at every turn.

“We are supporting our CMO readers – and those people who aspire to become CMOs – with this new section of Marketing Week, which offers a really good selection of thinking, debate and analysis. For me, CMO Strategy is a crucial part of our pact with readers to show just how valuable the marketing function is for all organisations today.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here