He will oversee News International’s £28m advertising budget across The Times, Sunday Times and Sun newspapers, which also includes the new Sunday edition of The Sun.
News International told Marketing Week earlier this month that it is to step up its promotion of the Sunday edition of The Sun as it looks to achieve a consistent 38% market share of the circulation across red tops and Sunday mid-market titles.
Stringer, who has been a partner at BBH London for the past four years, replaces Barnaby Dawe who left the publisher last month to take up the chief marketing officer role at HarperCollins.
He will report to chief marketing officer Katie Vanneck-Smith.
Dawe’s interim replacement in the director of marketing communications role, Jason Coward, is thought to be leaving the company once Stringer takes on the appointment.
Last year News International overhauled its marketing structure in a bid to become “more innovative”. The division was split into three areas: brand marketing, acquisition and sales, and customer management.
The restructure also saw the creation of a digital marketing hub, integrating technologists with traditional marketers with the aim of producing products that are more responsive to customers’ digital needs.