Pepsi readies global music campaign
Lara O'ReillyPepsi is set to roll out a global marketing campaign featuring singer Nicki Minaj as it looks to use music to appeal to a younger generation of consumers.
Month: April 2012
HMV’s multichannel efforts pay off
Rosie BakerHMV’s efforts to boost its multichannel business appear to have paid off as the entertainment retailer has gained market share in the first three months of the year, according to the latest Kantar Worldpanel data.
Man U’s Ashley Young to star in Lucozade ad
Seb JosephLucozade is to launch the latest phase of its ‘Faster. Stronger. For Longer’ marketing campaign during tonight’s Premier League title decider between Manchester United and Manchester City with a TV spot starring England forward Ashley Young.
Poundland recruits former Morrisons marketing boss
Rosie BakerFormer Morrisons marketing director Richard Lancaster is to join Poundland as trading director, signalling a move towards a more marketing driven direction for the value retailer.
Direct Mail helps win elections
Russell ParsonsEver since Barack Obama was savvy enough to employ the then nascent Facebook in his victorious 2008 presidential race, pundits have been quick to declare every poll since “the digital election”.
Nokia to sell off Vertu brand
Lara O'ReillyNokia is understood to be close to selling off its luxury phone brand Vertu as it looks to focus on its core assets in a bid to turnaround its business.
Loaded’s new owner plans TV channel launch
Rosie BakerMen’s mag Loaded has been bought by millionaire pornographer Paul Baxendale-Walker, who plans to extend the brand into TV channels.
Walkers marketer joins Mars Petcare UK
Seb JosephMars UK has appointed former Walkers marketing lead Miranda Sambles to oversee brand strategy for its products, such as Pedigree and Whiskas, with a brief to raise the profile of the company’s petcare products.
Tesco rolls out ads for Everyday Value
Rosie BakerTesco has rolled out an advertising campaign to champion the improved quality of its recently launched Everyday Value own label range.
Age is irrelevant to what marketers must learn immediately
Lucy HandleyLucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Marketers assess digital’s opportunities and threats
Lucy HandleyTop marketers at some of the world’s biggest brands have warned the rise of digital marketing presents as many threats as opportunities and the marketing community needs to be wary of over-investment in tools that are not appropriate for their business.
Why aren’t brands making cookies fun?
Lara O'ReillyMost of the terms used to describe how brands feel about tackling the new EU Cookie Directive are pejorative. “Confusion” and “irritation” seem to be the two nouns in regular rotation – so why are more brands not doing more to turn this annoyance around into something positive?
‘B2B marketers should partner with sales to have more clout’
Russell ParsonsBusiness to business marketers need to partner with their sales counterparts or see their influence over the company’s long-term strategy for revenue growth diminish, according to consultants Forrester, adding weight to other recent calls for a fusion between the two functions.
Starbucks cites new latte for UK growth
Rosie BakerStarbucks says that its new UK latte and an initiative to improve in-store experience by using customers’ first names have helped boost sales in the first three months of this year.
WPP: ‘Marketers are committed to brand building’
Russell ParsonsCompanies are investing in brand building to maintain or grow market share, says WPP chief executive Sir Martin Sorrell, as the marketing services company reports a 7.6% increase in first quarter revenue.