Rovio to launch Angry Birds multiplatform TV series
Angry Birds franchise to expand to connected TV.
Angry Birds creator Rovio Mobile is to launch an animated multiplatform TV series this autumn. Read the full story here.
Angry Birds franchise to expand to connected TV.
Angry Birds creator Rovio Mobile is to launch an animated multiplatform TV series this autumn. Read the full story here.
Facebook is right to highlight the influence that social media is having on marketing strategies (MWlinks.co.uk/FBPage). It is clear that social is quickly emerging as the killer outbound channel for driving customers to other acquisition avenues. Brands that can engage customers in social media by delivering relevant information in real time develop the ability to […]
Conference season is upon us once again. I have sat through far too many of these sessions where a guy in a suit explains why his brand strategy is perfect followed by a showreel of ads from his latest campaign. There is then a call out for questions, an embarrassing silence and then everyone shuffles off for a bad cup of coffee and a dodgy looking brownie.
Debranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here “Nobody calls the Mini the BMW Mini even though it belongs to BMW. So why would we call ourselves RBS Coutts?” private banking firm Coutts talks about dropping the RBS branding Tony Cortizas, vice-president of marketing, […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.