Burberry campaign supports British bands

Burberry is partnering with four upcoming British bands as part of a summer ad campaign that will see its latest sunglasses range launched within music videos.

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The designer sunglasses collection will be worn by upcoming bands One Night Only, Life in Film, The Daydream Club and singer-songwriter Marika Hackman in a series of music videos and gigs throughout April.

All the branded content will also appear on Burberry’s social media platforms.

Each artist will release an exclusive track and music video via iTunes this month.

The bands will later play gigs hosted by Burberry in Paris, Milan, New York and Sydney on the 3 and 4 May.

Burberry claims that the campaign, which was created by Burberry chief creative officer Christopher Bailey, “encapsulates the spirit and energy of the brand, music and the British summer”.

It previously used an exclusive recording by The Feeling in its TV ad campaign for fragrance ‘The Body’.

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