Adidas calls for youths to take the stage at London 2012

Adidas has launched the latest stage of its London 2012 campaign with a TV advert starring David Beckham, Tom Daley and rapper Wretch 32 to promote its ‘Take the Stage’ Olympic campaign. It will launch later this week (14 April).

Adidas will run a series of competitions that give british youths a chance to work with professionals across different fields they hope to be successful in.

Prizes include the chance for young photographers to accompany David Beckham on a promotional shoot.

The ad is soundtracked by UK artist Wretch 32.

The spot, which began airing at the weekend, features singer Katy Perry, musician Example, comedian Keith Lemon and cricketer Kevin Pietersen.

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