Unilever to crowdsource sustainability

Unilever is turning to crowdsourcing to develop sustainability initiatives including ways to change consumer behaviour through marketing.

Unilever

The FMCG firm is hosting an online event inviting people from governments, NGOs and businesses around the world to contribute their thoughts on ways to change consumer behaviour, sourcing, production and recycling.

Unilever hopes to use the event, and the knowledge gleaned from the conversations, to help make its business and brands more sustainable. It will also publish the findings for all participants to use within their own organisations.

The 24-hour global event, called the Sustainable Living Lab, will run online on 25 April – the day after Unilever publishes a progress report on its sustainability commitments.

Paul Polman, Unilever CEO, says the firm will “learn from others, inspire fresh thinking and share good practice”.

The FMCG firm set out ambitious environmental commitments under its Sustainable Living Plan in November 2010, including its aims to halve the environmental footprint of its products and source 100% of its agricultural raw materials sustainably by 2020.

It is also working with Sainsbury’s and the Forum for the Future, to develop an online toolkit to help other organisations to develop sustainable initiatives that generate profit.

The online event will be hosted by independent research consultancy GlobeScan.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here