Kim Kardashian to launch diet plan in UK

Kim Kardashian, the reality TV star, is to launch her QuickTrim weight management programme in the UK.

Kim Kardashian

Quick Trim will be available through the 520-strong Rowlands Pharmacy chain.

Guerilla Communications has been hired to handle marketing and PR strategy for the UK launch including TV advertising and digital activity.

Activity will also include a celebrity launch event attended by Kardashian.

The seven-day diet programme claims to be the best selling weight management product in the US and hopes to repeat its success in the UK.

QuikTrim launched in the US in 2009 and is now sold at 60,000 outlets in the US. The brand launched in Australia in 2011.

Kim Kardashian shot to fame in the US reality TV programme Keeping Up with the Kardashians.

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