Inpong, who joins the company next week (30 April), will be charged with driving growth across its chilled yoghurt and pot dessert brands.
The strategy will be the follow-up to last year’s £20m ‘Wonderful Stuff’ marketing campaign, which featured cartoon characters including Dick Dastardly, the Mr Men and Yogi Bear.
The campaign marked a radical shift from previous executions as it sought to attract new audiences. It was pulled from TV screens in December after Müller said it would be returning to a more conventional form of advertising.
The company has announced that is developing a £30m marketing programme for its “chilled Yogurt & Pot Dessert brand portfolio.”
Müller declined to comment on details of the new marketing strategy.
Inpong replaces Lee Ralston who left the company last year amid a senior management overhaul. UK CEO Gharry Eccles also departed the company as part of the shake-up.
He joins from Nestlé’s chilled dairy divsion where he was marketing director. Prior to this Inpong held a variety of marketing roles at Prcoter & Gamble.