While I agree with Mark Ritson’s comments regarding over-policing of the use of the Olympics logo (MWlinks.co.uk/ RitsonLocog), it must be remembered that a larger chunk of the cost of setting up and running the Games will be covered by royalties from the sale of official goods. Imagine if the brand police were not prevalent? The plans for the Games (which are on time and in budget) may be affected. I will save my judgement of the brand management team until after London 2012.
Joe Brawn, via web comments