Ofcom steps up probe into BSkyB
Lara O'ReillyOfcom is stepping up its probe into BSkyB to determine whether it is a “fit and proper owner” of a broadcasting licence.
Month: April 2012
Samsung is world’s biggest phone maker
Lara O'ReillySamsung has overtaken Nokia to become the world’s largest phone maker, in the same quarter it registered record profits.
Q&A: James Le Brocq, O2 Money
Russell ParsonsJames Le Brocq, managing director of O2 Money talks to Marketing Week at the launch of O2 Wallet about the challenge of getting consumers to use contactless payment technology.
‘Consumers are spending less, staying home’
Rosie BakerMultiple consumption of media is increasing and consumers are tightening their belts and staying home more, according to the latest IPA TouchPoints survey.
Pernod Ricard to tackle UK sales dip with innovation drive
Seb JosephPernod Ricard is readying a raft of marketing activity to back its premiumisation strategy as it looks to reverse a decline in its UK sales.
Costa’s Jim Slater takes centre stage at MWL
Maeve HoseaCosta Coffee is continuing to power forward profit for parent company Whitbread and one of the architects of the brand’s success will take centre stage at Marketing Week Live (MWL) to explain how it “locks in loyalty”.
M&S must galvanise fashion industry
Rosie BakerMarks & Spencer has boldly stated that it wants to “revolutionise clothes shopping” with the launch of its ‘Shwopping” initiative that aims to get customers to donate one unwanted item for every new item they buy. M&S is trying to reduce waste to landfill by changing consumer behaviour but to achieve this, the rest of the fashion industry must follow suit.
‘Asos must up marketing as sales slow’
Rosie BakerAsos has reported a significant slowdown in UK sales for last year prompting analysts to warn that it must improve its marketing to maintain its strong position in the UK as competition from rivals increases.
Nintendo blames price promotions for profit slump
Lara O'ReillyNintendo has posted its first ever annual loss since it became a publicly listed company, blaming a slump in sales of its handheld 3DS consoles.
Lego names Ben Fogle as brand ambassador
Rosie BakerLego has named TV presenter and adventurer Ben Fogle as its first celebrity brand ambassador, to star in what it claims is its biggest ever campaign for its Lego City brand.
O2 launches Wallet app
Russell ParsonsO2 will back the launch of its mobile payment system, O2 Wallet, with a multimillion pound marketing campaign as the communications company looks to steal a march in the UK on rivals such as Google and Barclays.
M&S and Oxfam push clothes recycling
Rosie BakerMarks & Spencer is launching a fashion campaign in partnership with Oxfam that will encourage customers to recycle clothes in the hope of reducing the number of garments going to landfill.
Branded experiences are the big attraction
Michael BarnettBig-name brands are taking control of their experiential activity by hosting their own events in an effort to create the right atmosphere and better target the audience.
The Secret Marketer on internal bureaucracy
David CoveneyOne of my direct reports moaned to me this week that he is spending too much time on internal bureaucracy when he should be out there winning business. I think he was referring to the fact that we have spent the past three months agreeing this year’s marketing plan; introducing new governance around marketing business […]
Airwaves alive to sound of brand collaboration
Sean HargaveNew rules allowing brands to become part of a radio show’s content, the growth of online stations and rising numbers of listeners tuning in are why the wireless is well on the road to recovery.