Carlsberg, the official beer of the England football team, begins the final phase of its multi-channel marketing campaign for this year’s European Championship football tournament with the launch of limited edition off-trade packs.
Thomson is launching a national advertising campaign to celebrate the arrival of the new Boeing 787 Dreamliner aircraft and the benefits it can bring to holiday-makers.
The consumer protection watchdog has warned that companies running affiliate marketing programmes must punish affiliates carrying misleading promotions or face legal action.
You might think that people would understand the idea that many new TV sets on the market can also be connected to the internet, but research seen by Marketing Week shows that few people know what smart TVs can actually do.
Four ways to play a world-class marketing game: read the cover feature here Building a school of marketing excellence: read about how British Gas is rolling out its own Marketing Academy Innovation that focuses on the customer: how Ideal Standard switched from being an engineer-led to a customer-led business The term ‘marketing capabilities’ is one […]
Ideal Standard used to be a company led by the brains of the engineers and product development team, but now it is led by what customers need, according to Kerris Bright, chief marketing officer at the European bathroom brand.
“Training is not about courses in fancy country hotels,” says Will Orr, marketing director at British Gas. It’s about creating consistent excellence throughout the business. To that end, the utility company is in the process of rolling out a dedicated British Gas Marketing Academy.
Premier Foods is to step up marketing activity for its eight “power brands” after claiming that the decision to throw most of its marketing budget behind brands it thinks have the greatest growth potential led to a 1.3% uplift in first quarter sales.
Apple has posted a better than expected 94% increase in profit as demand for iPhones and iPads rocketed.
British Gas has developed a Marketing Academy that it hopes will equip its marketers with the skills to help the utility company become more customer focused, one of several companies investing in marketing capability as a study shows that marketers are concerned that companies lack a clear strategy for people development.
Brands should provide as much information as possible about the data their websites gather on consumers for behavioural advertising or risk mass opt-out from consumers, according to Google.
Unilever is to launch its first corporate brand campaign to trumpet its approach to sustainability and the impact its brands have had encouraging behaviour change.
Brands including Facebook, Marks & Spencer and Everything Everywhere are to advise the government on transforming its public services to become “digital by default”.
A marketing campaign that gave fans the chance to win football match tickets on Rio Ferdinand’s Twitter profile has been cleared despite concerns that it was misleading.
A new study identifies four key ways that help global companies tower over the rest – and marketing leadership plays a central role. Jo Roberts uncovers how marketers can improve their function to make brands excel.