Tabloid favourite Victoria Beckham may seem like a strange choice for creative director of car brand Range Rover. But this week, the fashion designer and former popstar unveiled her first luxury car design for the brand’s Evoque model. The car is apparently “hand-finished”, whatever that means, with a hand-sewn leather wallet for the user’s manual […]
Think about a market where the global financial crisis had little impact, annual inflation remains low and economic growth is consistent. A place where the banks are strong and the International Monetary Fund expects growth to outstrip every other advanced economy. Unemployment is so low there are skill shortages in key professions. And the sun […]
Case studies from our Brand Innovator award shortlist.
New mothers are more likely than the rest of the population to look for deals and advice on mobile websites, according to research seen by Marketing Week, which also reveals they have been known to use shopping trips as a way to escape the kids.
The principle put forward by David Wheldon (MWlinks.co.uk/CEOobsessed) that brand strategy and business strategy are elemental to the decisions, conduct and operation of all parts of an organisation has been around for many years. The understanding that customers own and influence brands through a mountain of real-time touchpoints is surely universal, and the realisation that […]
All retailers can learn a valuable lesson from the news that Marks & Spencer was hit by a stock shortage after failing to order enough women’s knitwear during the cold winter months (MWlinks/MSimprove). The weather seems to have contributed to a surge in demand for such products, which highlights the need for all retailers to […]
Your innovation update about retail (MWlinks.co.uk/ Outdoors) highlights how the consumer buying cycle is changing. The journey a consumer goes on when deciding to make a purchase is no longer linear, and may touch both the on and offline world several times before making a purchase. We see this new breed of consumer as the […]
While I agree with Mark Ritson’s comments regarding over-policing of the use of the Olympics logo (MWlinks.co.uk/ RitsonLocog), it must be remembered that a larger chunk of the cost of setting up and running the Games will be covered by royalties from the sale of official goods. Imagine if the brand police were not prevalent? […]
Unlike many other brands, Asda seems to have fully grasped the need for an app to be more than “just another” mobile platform (MWlinks.co.uk/ AsdaMobile). The new Android app doesn’t just replicate its online offering or even its mobile website. Instead, it makes the user’s shopping experience a great deal easier by offering additional features […]
Unilever’s main marketing challenge is to persuade consumers to change to more sustainable behaviours, according to its CMO Keith Weed, who admitted that the company has not made as much progress in this area as it would like in the first year of its sustainability strategy.
Nestlé is developing an internal social network to “crowdsource” innovation ideas from employees across the world.
Heinz has named marketing director Giles Jepson as its CMO to drive growth for its brands such as Heinz Beans and Heinz Tomato Ketchup in the UK and Ireland following the promotion of Matt Hill to president.
In just over a month, websites will be forced to ask permission before placing cookies that track online behaviour onto internet users’ browsers. New research shows that companies might be too complacent about their chances of being prosecuted.
Christoph Michalski talks about marketing its products – including Bodyform, Plenty and Cushelle in the UK – in 100 markets around the world, as well as SCA as a corporate brand.
Facebook has reported its first quarterly revenue decline in two years, blaming seasonal advertising trends for its weaker than usual performance.