Innocent marketer heads to Mars
Seb JosephMars Chocolate UK has named Thomas Delabriere, the former Innocent marketer, as marketing director for its Bitesize brands.
Month: April 2012
John Lewis plots broadband campaign
Rosie BakerJohn Lewis is preparing to launch a £2m campaign to support the launch of its broadband services.
Auto Trader to shift perception with site relaunch
Rosie BakerAuto Trader is introducing a raft of features to its website as part of an effort to become known as an information hub for motorists and not just a place to buy and sell cars.
US tourism body unveils first campaign
Branwell JohnsonBrand USA, the newly created tourism marketing body responsible for promoting the United States, is launching a global campaign with the aim of rekindling “the world’s love affair with the USA”.
Grolsch unveils creative hub for film makers
Seb JosephGrolsch is launching a creative hub for independent film makers to share their movies online in a bid to target drinkers outside of traditional advertising channels.
Müller names new marketing chief
Seb JosephMüller Dairy has appointed Michael Inpong to lead its marketing team in the UK, a move that follows the company’s announcement to launch a £30m marketing strategy for its brands including Müllerlight and Vitality.
Google+ appoints first EMEA marketing head
Lara O'ReillyGoogle has appointed Cristian Cussen as the first EMEA head of marketing for its social network Google+.
DM has changed, Bellwether needs to change with it
Russell Parsons“Direct marketing is any channel that uses personal data for one-to-one communications,” says Direct Marketing Association chief executive Chris Combemale. An anonymous contributor to last week’s DM missive sympathised, declaring the channel is made up of “any form of marketing communication, designed to elicit a response from the consumer”.
Brands ready campaign to boost digital economy
Rosie BakerBrands including the BBC, E.on and the Post Office are teaming up as part of Go ON UK, Martha Lane Fox’s latest initiative to get everyone in the UK online.
Range Rover reveals Victoria Beckham car
Rosie BakerRange Rover has revealed a limited edition of its Evoque model designed by Victoria Beckham in a bid to boost its luxury credentials.
Weetabix explores China sale
Seb JosephBritish cereal maker Weetabix is in talks to sell iconic British brands such as Ready Brek and Alpen to a Chinese food company in a deal thought to be in the region of £1bn, a move that comes weeks after the company unveiled marketing-led plans to claw back market share from market leader Kellogg’s.
Philips marketing rethink drives profit lift
Lara O'ReillyPhilips’ strategy to invest in local marketing that appeals to consumers emotions appears to have paid early dividends, as the company reported a sharp profit rise in its first quarter.
‘Ageing marketers risk being out of touch’
Lucy HandleySenior marketers that started their careers before the dawn of the digital must work harder to keep abreast of digital advancements or they risk being bypassed by younger colleagues, according to the top marketer at Velvet and Bodyform owner SCA.
Vodafone acquires Cable & Wireless Worldwide
Lara O'ReillyVodafone has acquired telecoms company Cable & Wireless Worldwide for £1bn, a move that is set to put the mobile operator in direct competition with BT.
Microsoft tackles film piracy
Seb JosephMicrosoft’s entertainment platform Xbox is supporting a campaign to encourage young males used to downloading content for free to pay for movies.