RBS’s advertising and PR lead departs for WPP
Russell ParsonsRoyal Bank of Scotland communications head, Andrew Wilson is to leave the banking group to join WPP, prompting a reshuffle of its senior marketing and PR reporting lines.
Month: May 2012
Brands plan to take off with Prometheus
Branwell JohnsonSega is investing in the key advertising spot accompanying the Ridley Scott-directed science-fiction film Prometheus.
‘Brands must make packaging an asset’
Rosie BakerBrands need to invest more in packaging or consumers will continue to see it as waste to be thrown away, according to a leading environmentalist.
Locog to beam tweets to boost Games participation
Lara O'ReillyLocog (London Organising Committee of the Olympic Games) is to beam what fans are saying on social media on big screens at Olympic Games venues, one of several digital and mobile initiatives unveiled as this summer’s event nears.
Tesco pop-up signals brave new world
Rosie BakerWith its London F&F pop-up, Tesco is using a traditional ‘bricks’ style store to boost its online ‘clicks’ business in a move that shows it has its eyes firmly on multi-channel as a driver of future growth.
Tesco eyes further F&F fashion stores
Rosie BakerTesco could open further standalone F&F pop-up stores in the UK if the London trial launched this week is a success, as part of its overarching efforts to boost non-food sales.
Manchester Utd unites with Chevrolet
Seb JosephGM-owned automotive brand replaces Audi as Manchester United’s automotive sponsor in five-year deal.
B&Q invests £69m in brands as sales fall
Rosie BakerB&Q owner Kingfisher will be hoping that a £69m investment into own brand products and stores will help reverse a steep fall in sales and profit in the first three months of the year.
Diageo to launch Guinness nuts
Russell ParsonsDiageo is to launch a range of Guinness branded peanuts and cashews as it looks to exploit the growing UK snacks market.
The Secret Marketer: national brands should support local community
David CoveneyWe have reached the start of what promises to be the most amazing summer in the UK… ever! Before the London Olympics get under way, we have the Queen’s Diamond Jubilee to celebrate. My partner and I are busy organising a street party to mark the occasion. I am still not sure whether we volunteered […]
Business sees opportunity too good to pass by
Matthew ValentineBusiness-to-business advertisers are venturing into digital outdoor, attracted by the prime locations and ability to offer detailed audience metrics. Matthew Valentine explores the trend.
Mark Ritson: A series of inconvenient branding truths
Mark RitsonThere is a stand-out fact in this year’s top 100 list of the most valuable global brands by BrandZ. It seems that the brands most likely to grow in future are those that embrace diversity in their executive leadership teams.
More than climate change
David BurrowsThe many definitions of sustainability make the concept hard to communicate effectively. David Burrows talks to seven industry experts about how they help their teams and stakeholders understand the complex issues involved.
GREAT Britain campaign to set sail
Branwell JohnsonThe latest initiative under the GREAT campaign to promote trade and tourism for the Great Britain and Northern Ireland will focus on the Clipper Round The World yacht Race.
Visa CEO: ‘we are still waiting for the iPod of m-commerce’
Lara O'ReillyVisa Europe’s CEO Peter Ayliffe has likened the race from brands across sectors to make mobile wallet services to the early race for dominance in the MP3 market, predicting there will be an “iPod” equivalent that will soon emerge.