Argos stores and brand under review

Argos is facing an overhaul that could include store closures and a brand refresh as new CEO John Walden calls a review of the retail business ahead of a full year results update later this week.

Argos

Walden, a former Best Buy and Sears boss from the US who took over at Argos two months ago, has appointed consultancy firm OC&C Strategy Consulting to carry out a review of the business.

It is likely to address every aspect of the business including brand and marketing, stores and digital and could result in the closure of a number of Argos’s 750 stores.

Argos, which is owned by Home Retail Group, is expected to post a significant drop in profits at its full year trading update tomorrow (2 May) as the retailer struggles amid the economic downturn.

The retailer posted an 8.8% fall in like-for-like sales over the Christmas period – one of the weaker performances on the high street.

Argos launched the latest phase of its brand campaign starring a family of blue alien characters last weekend. The £10m brand campaign launched at the end of the year in a bid to promote its click and collect model as a stress free approach to Christmas shopping and get shoppers to reassess Argos.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here