Barclaycard dials up TV activity

Barclaycard is using smartphones to explain to consumers how its mobile payment service PayTag works in its latest TV spot.

brightcove.createExperiences();

The light hearted ad is Barclaycard’s first return to TV since its well-known “Waterslide” and “Rollercoaster” campaigns. It was created by BBH and directed by Becky Martin, producer of Channel 4 comedy Peep Show.

Barclaycard announced the launch of PayTag in April this year. It is designed to stick to the back of any mobile phone and can be used by Barclaycard customers to make small purchases at any retailer with contactless terminals.

An experiential event in London promoted through a partnership with Capital Radio is set to be announced in the coming days as part of the launch campaign.

Other activity includes a YouTube video starring David Hasselhoff and the first use of Google+ Hangout by a financial services brand. Dare provided the digital support.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here