EE and AGA create ‘connected’ ovens

Everything Everywhere has partnered with AGA Rangemaster to enable people to control their ovens via text or a mobile app even when they are not at home.

AGA

Orange SIM cards will be integrated into the AGA iTotal Control oven range, allowing customers to turn their ovens on and off or perform a series of commands via text or an iPhone or Android app.

The oven, available from 1 June, will cost more than £10,000.

AGA is hoping the partnership will help it expand into other European markets, while Everything Everywhere hopes the oven will prove the relevancy of machine to machine (M2M) communication to consumers.

Marc Overton, vice president of wholesale and M2M at Everything Everywhere, says: “Working with an iconic British brand such as AGA to create the iTotal Control oven, has proved just how relevant M2M and connectivity is to everyone, even if they never imagined having a conversation with their ovens before.”

Shipments of consumer M2M devices are predicted to reach more than 37.9 million by 2016, up from 7.1 million last year, according to Berg Insight. E-readers are currently the most popular M2M devices.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here