England football team raves in Paddy Power viral

Paddy Power shines a light on what a team bonding session for the England football squad may look like with the latest viral in its ‘We Hear You’ campaign.

The viral, created by Crispin Porter and Bogusky, shows look-a-likes of players including Steven Gerrard and Frank Lampard raving in a Ukrainian forest.

It is the latest ad in the bookmaker’s ‘We hear You’ campaign, which is being run ahead of next month’s European Championships.

Earlier this month Paddy Power courted controversy with the previous video in the series called ‘Goal Line Technology’. The ad spoofed how the England players would be prevented from ‘scoring’ during next month’s tournament by fitting “all the fit” women in the Ukraine and Poland with goal-line technology.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here