England football team raves in Paddy Power viral

Paddy Power shines a light on what a team bonding session for the England football squad may look like with the latest viral in its ‘We Hear You’ campaign.

The viral, created by Crispin Porter and Bogusky, shows look-a-likes of players including Steven Gerrard and Frank Lampard raving in a Ukrainian forest.

It is the latest ad in the bookmaker’s ‘We hear You’ campaign, which is being run ahead of next month’s European Championships.

Earlier this month Paddy Power courted controversy with the previous video in the series called ‘Goal Line Technology’. The ad spoofed how the England players would be prevented from ‘scoring’ during next month’s tournament by fitting “all the fit” women in the Ukraine and Poland with goal-line technology.

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