McDonald’s promotes America-themed menu

McDonald’s is launching a month-long US-themed advertising campaign to support its annual ‘Great Tastes of America’ menu promotion.

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The TV spot, which kicks off tonight (1 May) on ITV1, shows the inhabitants of a “quintessentially British” town celebrating as a different burger launches in their local restaurant.

Each week will see the town adopt a different theme inspired by one of the four limited-edition burgers. It includes the appearance of Arizona cacti and a New York yellow taxi alongside characters dressed up as different American icons, such as a Texan Cowboy.

The campaign, created by Leo Burnett, will also include press activity.

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