Pepsi teams up with Nicki Minaj for global ad

Pepsi has partnered with RnB singer Nicki Minaj to front the first TV advert under its global ‘Live for Now’ global music campaign.

The ‘Now in the Moment’ spot features two people running through various frozen scenes after taking a sip of Pepsi before eventually arriving at a Nicki Minaj concert. It aims to encourage viewers to live each moment to the fullest and experience new things.

A remix of the singer’s ‘Moment for Life’ single runs throughout the ad, which is also available in 3D on YouTube.

The TV campaign marks the second phase of the first ever global campaign for PepsiCo’s flagship brand and aims to appeal a younger generation of consumers. Activity launched last month with Pepsi Pulse, a social media platform that curates entertainment news.

Additional marketing activity will include press, outdoor campaigns, on-pack promotions and music events.

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