Marketing Week spoke to mentors and scholars past and present at The Marketing Academy gala party on Monday (14 May). See what they had to say about the state of marketing industry and what they have learned from the scheme and each other.
For every time I encounter a marketer with awesome insights, distinctive positioning, the right brand architecture and disruptive execution, I have to struggle through multiple inane, flabby marketing presentations. In particular, I’d like to emphasise three approaches that seem to crop up with frightening consistency and which immediately signal that a marketing plan is crap […]
The London 2012 Games is expected to provide a short-term fillip to sponsors’ coffers, but for many brands being officially tied to the event offers a chance to drive meaningful and lasting change across their businesses.