Facebook readies marketing roadshow for IPO

Facebook is expected to start marketing its shares to investors as soon as next week ahead of the company’s stock market flotation on 18 May.


The world’s largest social networking site is expected to be kicking off a ‘roadshow’ fronted by its founder Mark Zuckerberg next Monday (7 May) as it looks to drum up interest in its shares, according to reports.

Facebook executives would use the tour to discuss its business strategy with potential investors.

IPO roadshows typically last one to two weeks and if the plans are well received shares can sometimes begin trading a few days later.

Facebook, which saw revenue rise 45% to $1.06bn (£654.6m) during the first three months of this year, declined to comment on the roadshow.

The company announced plans to float on the stock market in February and the move could value it at up to $100bn (£64bn), making it the biggest technology IPO since Google’s in 2004.

Shares in the technology firm will be listed on the Nasdaq Stock Market and it will trade under the symbol ‘FB’.

Since the announcement, Facebook has ramped up its efforts to convince advertisers that it offers a sustainable revenue streams.

Last month Facebook acquired photo sharing app Instagram, in a move likely to make its mobile offering more attractive to advertisers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here