Scalextric meets Luke Skywalker

Scalextric has unveiled the first products to be developed under its three year global licensing deal with Star Wars.

star wars

The products will be available in June and include Death Star Attack, a micro Scaleextric set featuring X-Wing and TIE Fighter craft and a glow in the dark track.

There will also be a Scalextric Start set called battle of Endor and featuring Luke Skywalker and Scout Troopers on Speeder Bikes.

Paul Chandler, marketing manager at Scalextric, says: “We have worked on the Scalextric-Star Wars project for over two years now and we are delighted with the products we have created, working in close partnership with Lucasfilm Ltd. The combination of the incredible Scalextric slot racing system together with the iconic characters and vehicles from Star Wars is truly unique.”

Scalextric parent company Hornby launched its first brand campaign last Christmas as part of its first major push targeting adult consumers.

A campaign including television and cinema advertisements showed people playing with Hornby train sets through the decades with the strap line “A passion for every generation and the next”.

Logos for the company’s entire brand portfolio, including Hornby, Scalextric, Airfix, Corgi and Humbrol, appeared in the end frame of the ad.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here