CityJet to move away from service messages

CityJet is to focus its marketing communications on building engagement with a new audience that has not considered using the French-owned airline before.


Last year CityJet launched a new strapline “Now We’re Flying” and a campaign that used the airline’s red “swoosh” as a visual motif in images of iconic destinations such as London’s Tower Bridge. However, it now wants to “evolve” the message from service and destination-led marketing.

Andre Cini, commercial director of the airline says: “The creative campaign we developed last year gave us a distinct look and feel.  However, the challenge now is to take the brand in a different creative direction that will not only resonate with our core customers, but that will also build traction with a new audience who has perhaps not considered flying with CityJet before.”

The airline will be working with creative agency Beta on developing the new positioning and a summer campaign to push key business routes.

CityJet is owned by Air France-KLM and is headquartered at London City Airport where its main rival is British Airways.

Categories: travel & leisure

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