Michael Barnett’s m-commerce and contactless payment article reminds me that this is an exciting time for the industry. While marketers are right to be wary about new technology, it is already opening up a plethora of doors. We’re being served up a chance to create new ways of engaging consumers – even more directly and swiftly than ever.
The current offerings, such as O2’s mobile wallet, will help brands develop further layers of engagement with customers, multiplying opportunities for interaction through outdoor advertising, sponsorship, events and beyond.
A ‘finger in every pie’ scenario could be closer than we think. And once consumer adoption begins in earnest, the curve into the mass market will be very steep indeed. Thank you for highlighting the subject and helping all of us get prepared.
Scott Wilkinson, Planning partner
Bordello creative agency