Gillette kicks off Olympics coaching campaign

Gillette has launched a campaign to highlight the roles of sports coaches as part of parent company Procter & Gamble’s sponsorship of the Olympic Games.

Olympic cyclist Sir Chris Hoy

Through the ‘Great Start’ campaign, which stars Gillette brand ambassadors Sir Chris Hoy and Liam Tannock and highlights the role coaches have played in their respective careers, the men’s shaving brand has partnered with coaching organisation Sports Coach UK by offering grants to existing and new coaches. Applications can made through its Facebook page.

To coincide with the campaign, Gillette has published a report into coaching, with articles on grassroot coaching, the impact of the London Olympics on grassroots sports participation and the future of sports facilities in the UK.

The campaign is the latest in a run of similar activity by Gillette’s parent company. At the start of the year it announced that it would use sales from brands such as Pampers, Gillette and Pantene to fund a $5m (£3.3m) investment in youth sport initiatives around the world as part of its long-term partnership with the Olympic Games.

Jared Regan, Gillette brand manager, says the grants will sponsor and help encourage our Gillette ‘tracksuit Dads’ up and down the country to get involved.

He says: “Through the ‘Great Start’ campaign, and the London 2012 Olympic Games, Gillette’s ambassadors are uniquely positioned to encourage people to support their own communities and give something back through coaching, and we’re delighted to have their support.”

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