CIM appoints Anne Godfrey as CEO

The Chartered Institute of Marketing (CIM) has appointed Anne Godfrey, currently head of the Guild of Travel Management Companies (GTMC), as its new chief executive.

Anne Godfrey

Godfrey has previously held similar leadership roles at the Law Society and business lobbying organisation the CBI, as well as marketing positions for professional publishing companies.

The CIM’s acting chief executive, James Sutton, will return to his previous role as director of strategic development at the organisation when Godfrey joins in the summer.

Andrew Harvey, chair of the CIM, says: “[Anne] has a strong record of working within professional organisations and brings a wealth of experience in membership bodies and beyond.

“She has a great understanding of marketing, so is ideally placed to lead us as we continue our growth in what is our 101st year in representing and supporting the marketing profession.”

The CIM has recently been urging marketing departments to merge with sales divisions or risk damaging revenue growth.

The rallying call sparked a debate amongst marketing professionals, most rejecting the idea but agreeing on the need for greater alignment between marketing and all departments in a company to maintain sales performance.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here