Twitter rolls out weekly digest emails

Twitter is set to deliver weekly email digests to its users to showcase the most popular content on its site and the stories their personal network was most engaged with.

Twitter

The digests will offer brands more opportunities for their content to be discovered, especially by the less frequent visitors to the social network.

It could mean that those brands that have paid for promoted tweets have a greater chance to extend their advert’s reach beyond the allotted time period it would appear on the site, if it was particularly engaging.

The roundup resonates the design of the recently updated Discover tab on Twitter’s desktop site and will feature click-through headlines and the opportunity to tweet direct from the email.

As an extra discovery tool, the emails will also include a “most engaging tweets seen by the people you follow” feature, which could encourage users to follow more brands and individuals.

The emails use technology from social summary tool Summify, which Twitter acquired in January this year.

Users will start receiving the new email over the next few weeks and can manage their preferences in their notification settings on the desktop site.

Separately, Twitter announced today (15 May), almost a year after it opened its first UK office, that it has more than 10 million active users in the region, 80% of which are active on mobile.

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