NMA relaunches as Newsworks

The Newspaper Marketing Agency is relaunching as Newsworks to better reflect how it works across multimedia, not just print.


The rebrand is being supported by an advertising campaign, developed by McCann London, which will run across it member brands’ platforms from today (21 May).

The changes are being led by CEO Rufus Olins, who joined the trade body in January from marketing intelligence business Warc.

He says: “The media landscape is evolving fast, and this is affecting the national press as much as any other medium. We need to start thinking differently – it’s not just about printed newspapers, it’s about news brands in all their forms.”

Newsworks has also published a guide for advertisers and agencies today (21 May) to coincide with the rebrand, outlining best practice for advertising with multimedia news brands.

The trade body claims that news brands have increased their net daily audiences by nearly 2 million UK adults over the past 5 years and now reach more than 24 million people a day. The amount of time people spend reading content from news brands online has increased 36% over the same period, Newsworks claims.

National print newspaper titles, however, have all seen drops in their circulations year-on-year, with the exception of the i newspaper, according to ABC figures for April.

Newsworks continues to be funded by News International, Telegraph Media Group, Mirror Group Newspapers, Mail Newspapers, Independent Print and Guardian News and Media.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here