Carling taps into Jubilee excitement

Molson Coors is to provide 300,000 bottles of Carling to street parties celebrating the Queen’s Diamond Jubilee this summer as part of a wider multi-million pound branding campaign.


The experiential push is being organised in conjunction with the Big Jubilee Lunch, an initiative which calls on neighbourhoods to come together to cerebrate the anniversary of Queen Elizabeth’s 60th year on the throne next month (5 June).

The campaign is being supported by print ads encouraging readers to visit the brand’s website to sign up for the campaign.

The patriotic push is the latest phase of Carling’s ‘re-ignite’ marketing strategy, which positions the beer as Refreshingly and Brilliantly British’.

Last June, Molson Coors kicked off a £7.3m relaunch of its flagship brand in a bid to claw back market share from rivals Stella Artois and Foster’s.

Jeremy Gibson, Carling brand director, says: “The Jubilee promises to be a great celebration for Britain and, as the nation’s number one lager, Carling is proud to be a part of The Big Jubilee Lunch.”

The launch comes at a time when British brands including Hovis, Heinz and Mcvitie’s are rolling out separate Jubilee-inspired marketing campaigns to tap into the growing level of patriotism ahead of this summer’s celebrations.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here