Vouchers and gift cards will be a major focus of the Customer Loyalty & Motivation Show at Marketing Week Live on June 27 and 28. Companies including Space NK and loyalty programme providers such as Red Letter Days and Maximiles will be sharing their expertise in maximizing the effectiveness of this platform at the event.
Marketers inspired at Marketing Week Live to explore the opportunities of vouchers via the UKGCVA promotional week in November will be able to use a specially created logo, website and social media platforms.
They will also gain exposure for their brand and its offering of giftcards and vouchers during the key pre-Christmas selling period.
UKVGCA will be arranging a range of competitions for consumers with chances to win gift cards and vouchers. The trade association will also encourage consumers to engage with the social media page and run some of the competitions through this channel.
“The sheer flexibility of vouchers and giftcards makes them particularly applicable today,” comments Andrew Johnson, director general of the UKVGA. “The hottest topic in our industry at the moment is eVouchers and the rise of mobile.”
Both B2C and B2B focused, the week will be promoted via a number of high profile promotional and PR activities across print, broadcast, digital and social media.
Marketing Week Live takes place at London Olympia and is free to attend for registrants. Find out more here.