BA champions cabin crew in new film

British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.

https://www.youtube.com/watch?v=ckKUc0P1RG8

The campaign comes at the same time as BA is trialling a “Golden Ticket” crew recognition scheme. This allows fliers happy with service to commend individual cabin crew members by handing them a golden ticket.

The new film, which airs on You Tube today (May 23) features long haul cabin service director Mark Andrew. He is also a professional orchestra conductor and the film highlights how he uses similar skills in both roles.

Abigail Comber, British Airways head of marketing says: “The British Airways brand promise ‘To Fly. To Serve’ is best brought to life through our people. This is one of a series of films which shows the individual talents of British Airways colleagues, reflecting the high service standards customers can expect when they fly with our airline.”

The last film in the BA series featured Claire Bunton, a British Airways 747 captain and kite surfing champion and the video has received more than 147,000 views online.

The airline settled a dispute with cabin crew union Unite last year.

BA was shortlisted for Brand of the Year in the Marketing Week Engage Awards 2012.

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