Morrisons summer campaign focuses on fresh food

Morrisons summer ad campaign, starring Freddie Flintoff, celebrates the Queen’s Jubilee and aims to emphasise the supermarket’s range of fresh products.


The ad campaign, timed to break this evening (24 May) ahead of the Queen’s Jubilee weekend, promotes a number of offers designed to help customers celebrate during the Jubilee bank holiday weekend.

It also features Morrisons’ own fresh food specialists who prepare food for a street party hosted within its aisles.

CEO Dalton Philips has previously stated that Morrisons will use its fresh food propositioning to differentiate from rivals and it is in the process of rolling out new store layouts that put greater emphasis of fresh produce and food counters.

Nick Collard, marketing and operations director at Morrisons, says: This is one of the most exciting summers we’ve ever had in Britain – and as a retailer – with the Jubilee, Euros and the Olympics all giving the nation a reason to get together and celebrate. We predict the coming weeks will be amongst our busiest ever with deals and promotions that will ensure that, whatever their budget, our customers can throw the best parties in town.”

Read Marketing Week’s top five quirky Jubilee brand tie ups here

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here