Tesco rolls out ads for new ready meals

Tesco is launching an ad campaign to promote a multimillion-pound revamp of its own label ready meals – the latest move by the supermarket to improve the quality of its products as it looks to reverse its recent sluggish performance in the UK.

Tesco

Quality has been improved across 300 products in Tesco’s Indian, oriental and Tex Mex ready meal ranges, and each meal contains 20% more meat than previously, the supermarket claims.

The will also contain higher quality sauces, herbs, pasta and rice but will cost customers the same.

Packaging will also be improved across the ranges.

The roll out follows the launch of Everyday Value last month – Tesco’s new and improved basics range.

A two for £5 promotion will also run to support the relaunch, as well as a print, radio and outdoor advertising campaign with the slogan “20 per cent more at no extra cost”.

Improvements will roll out across a further 700 Tesco own label ready meals later this year.

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