Mentoring and coaching scheme The Marketing Academy – partnered by Marketing Week – has just unveiled its 2012 scholars. Find out just how rigorous the application process is in this video from Reuters TV tracking the interview process for James Eder, founder of The Beans Group. Watch further video interviews with new scholars here.
Disney’s EMEA commercial director for games Matt Carroll says marketers should be wary of launching mobile games, even if they work for popular franchises, as their brands could be “hurt in a big way” if the project is under resourced and does not deliver on wider brand promises.
Nokia is continuing its “more youthful and fun” approach to marketing by giving away free teeth whitening treatment to customers buying its white Lumia 900 handsets.
The latest initiative under the GREAT campaign to promote trade and tourism for the Great Britain and Northern Ireland will focus on the Clipper Round The World yacht Race.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.