Coca-Cola at Marketing Week Live

How has Coca-Cola transformed itself into a 21st century brand fizzing with passion, innovation and imagination?


How has Coca-Cola transformed itself into a 21st century brand fizzing with passion, innovation and imagination?

The company, which celebrated its 125th anniversary last year, is held up as a benchmark of creative thinking and understanding of true consumer engagement.

All the facets of the multinational’s marketing capability have come into play for its London 2012 Olympics “Move to the Beat” campaign and at Marketing Week Live (MWL) Coca

Cola GB marketing director Zoe Howorth will share the insights behind the strategy.

Howorth will be the first of the keynote speakers to grace the MWL Centre Stage in a series of presentations over two days chaired by Marketing Week editor Ruth Mortimer.

The session, at 10 am on June 27, is called ‘Approaching brand engagement in an ever proliferating media world’ and you can be sure that it’s going to be a packed out session, somake sure you grab a seat early.

MWL takes place on June 27 and 28 at London Olympia and brings the latest thinking, innovations and insights across all the marketing disciplines under one roof. Register for freeattendance here.

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